I’ve read a lot of tweets in my time. I manage half a dozen twitter accounts, both for some personal projects/books, but also related to some side-work I do for a company. Between those 6 accounts, I’ve never pumped out a cumulative 50 tweets in two days. The closest is during a couple of trade shows, two of the accounts will each push 10-20 tweets a day (concerning product releases).
Even during those busy trade shows, when the urge might be there to constantly keep tweeting and retweeting 5-10 times an hour, I and the people I’m working for are very careful about making sure that we have a narrative we want to follow (and it’s put together long before that day), and that the things we want the customers to focus on are never truly buried by less important stuff. That’s why we try to limit things to under 20 a day, and every 3-4 tweets (and retweets, such as customer impressions or questions), we make sure to come back to the main point/message we are pushing that day. We end the day with a tweet that is focused on the main narrative we are pushing overall.
I check Dotard once or twice a day just to see if we are invading somebody.
I’ve come to (usually) recognize when Trump is trying to build some kind of narrative. He does it a lot. He may do dumbass things and be an idiot, but he can be on top of the social media game, and know how to stir his base up or point them in the direction he wants them to go. He’s smarter than his base, and he tries to play connect-the-dots with them, with him holding the pencil.
These last 3-4 days, if you cherrypick certain things and ignore others, it could be argued that he’s just trying to stir up his base. And actually, quite a few of his tweets are aimed squarely at stirring up his base, or laying out a narrative that he’s innocent and being wronged.
The problem, for him, is when you don’t cherrypick, and you look at his output as a whole. It goes from being a narrative that he’s trying to stir up his base, to a modern-day Howard Hughes spending his weekend tweeting from the bathroom.
Something has set him off and ramped his paranoia way up. Way, way up. It truly is like he’s talking to his TV. It feels like we are close to every other tweet being all-caps, with him asking multiple times a day “WHY DOESNT THE WORLD LIKE ME, WHY DOES CNN HATE ME, WHY AM I BEING PUNISHED FOR WINNING.”