The seats below the longhorn are for some new group of ticketholders. I think they pay a PSL once of $20k and then a seat's season tickets are $4k. I might have that wrong, but I think that's what I was told.
The suites above the longhorn are the 4 ($150k) and 8 ($250k) seat loge suites. They're stocked on gameday with requested beverages. There are ipad monitors with the game coverage on each side of every other seat for all to see. Access to the bar and food area directly above, which is covered and air-conditioned.
The Founders' Suites go up either side of the scoreboard and those went for $10million each. 8 of them. Mostly non-corporate buyers too.
There's also another type of "living room" suite for groups of 8. Those suites get the same amenities as the loge suites plus constant service from staff for food and booze. I think they also get better seats to sit in. I think those were either $250k or $500k capital expense plus season ticket costs for 8.
Part of the student section will be to the left (east) of the horn, directly under where LHN and networks will cover the gamedays. The other far side on the right (west), I believe, will be where hosts, recruits, parents, player parents, and other team VIPs will be seated.
I can't even imagine the amenities that are going into the Founders' Suites, but it's about as upscale as you can get. I believe they're also building out a dean's suite that will host VIPs of different kinds of sorts.
The common area with AC for the SEZ capital contributors will be accessible to only 400 people each gameday, including the new restrooms. That means basically no lines. There's exclusive elevator and escalator access and a gate that basically mirrors the parking lot in which the SEZ ticket holders will be parking. You can be suite-to-car after the game in less than 5 minutes. You could do the same showing up, but who the fuck doesn't want to visit tailgates and walk around and see the gameday atmosphere ahead of game time?
Everything on the SEZ will be shaded by structure or covered deliberately as protection from sun. Only the first row has any risk of baking in the sun, and that's for 30 minutes at 11am kickoffs in September. Apparently one of the engineering or physics interns that they have running around did the calculations including sun placement at given times of year.