You have your pick of the following options:
The John King effect?
TXHSFB finally growing a spine and burning a coach for doing most of his recruiting out of state? Remember how much shit Charlie Strong got for OOS offers - not takes - offers!
More coaches have talked to this guy every year?
Lack of development of players basically across the board?
Their coaching collection of assholes finally coming home to roost?
Their ancient offensive scheme that's outclassed by most TXHSFB programs?
Bobby Petrino already wearing out his welcome and starting the year with one foot our the door?
Negative recruiting around DJ Durkin and the utter failure of A&M at DB and LB over the last few years?
An OL coach who leaves the campus to recruit about as much as The Chief did?
Negative recruiting at most of the big programs (you think North Shore has positive feedback for them anymore?)
The mass exodus of players telling their coaches and everyone else why they left and how much of a dumpster fire the program is?
Their amazing mismanagement of the QB position over the last decade?
The utter lack of track record Jimbo has at putting WR into the league, or not using blue chip WRs?
A lack of a NIL program?
Everyone under the sun negative recruiting them on all of the above?
Then you have a guy with a history of being useless as a coach in Craig, multiple nepotism hires on the analyst side, a guy whose role is just to recruit interior DL and BBQ in Terry Price and that leaves you like two positions that are useful.
Oh yeah and they took a couple of FCS guys, one year eligible guys who shouldn't ever see the field, some Charles Wright level QB who has three years of eligibility, two players transferred from Rice, two LBS in the last class who have about as much chance of being successful in the SEC as I do, so so so many cubes at OL. Marry that with an offensive scheme that's basically archaic at this point and a defensive scheme that can't get their best plays consistently on the field and you have this situation they are in.
Players, families, coaches, trainers, casual fans and everyone else invoked with football outside of the A&M bubble realizing they have an asshole head coach, asshole defense coordinator, asshole offensive coordinator, an all time asshole of an offensive line coach (mix in some light racism there too) and an asshole cosch at whatever position they plugged in James Coley into this year?
...and guess what? it ain't getting any better anytime soon in state.