By the end of the GOR, every B12 public will be past $50m dollars in conference distribution/Tier III media. That will still dwarf the PAC. I can look at K-State's projections and know that for this current FY they'll be at about $46m all in between conference and Tier 3. That means OU/KU/WVU are pushing or surpassing $50m this year, Texas is looking at mid 50's or higher. So yeah, the Big 12 should absolutely approach future changes from a position of weakness relative to the financial disaster that is the current PAC . . . good lawd.
Note, never hire some of you people to negotiate anything.
Pfftt . . .
K-State has already played MethU, Utah and Wichita State, and has 4 at Stanford coming up, with Nebraska x2 , the return trip from Wichita State and Creighton x2 left on the non con schedule.