Disagree, you get a lot of watch for $4k. They are definitely moving upmarket with their pricing, but the new movement has a 5 day power reserve, 10 year warranty for service. Not many brands offering that. Oris was under priced when they were at <$2,500 and that was with the lesser movement. I'm also sure you'll be able to get them at 10-20% under retail. $3500 for that watch is not bad, imo. I love my Oris Great Barrier Reef - its a great watch and these Pro Pilots are very nice looking as well. Coin edge bezel is great. Plus they are an independent brand and do a lot to support enviro-friendly causes.
I really like these releases from Sinn. Interesting to see the large influx of color coming out recently. Rolex didn't start the trend, but it sure seems like a lot of brands are jumping on board now that Rolex has done it.